What Happened With Jaclyn Hill And Makeup Geek

YouTube's dazzler customs has bet prepare afire–withal again–but this time it involves a less familiar face. While beauty lovers are well-versed in the Jaclyn Cosmetics debacle, a new confront in the mix has caused quite the ruckus.

Marlena Stell, improve known as Makeup Geek's CEO, published a YouTube video Tuesday addressing drama with diverse beauty influencers–including James Charles and Jaclyn Hill.

Starting on YouTube in 2008, Stell tin be considered 1 of the original beauty influencers, forth with Tati Westbrook.

"I want yous guys to stop and think and await over the concluding 11 years," Stell said in her video. "Take I been problematic? Take I been dramatic? Have I said shady things? I accept been 100 per centum honest with yous guys since the beginning."

Aside from her YouTube career, Stell has arguably made most of her success through her makeup brand, Makeup Geek. Also founded in 2008, the online retailer doesn't only sell makeup products merely provides video tutorials of various looks.

"Makeup Geek is my place to share my passion for makeup and beauty with and then many others," Stell said in her company's bio. "Makeup, for me, is a manner to raise my natural beauty – information technology isn't a mask or a way to hide, only more like a manner to smoothen ... I want every other adult female (or man) out there to feel that same confidence, so that is why I tape my videos. I desire every person out there to feel confident in his/her makeup skills and feel 'pretty.'"

"I consider myself to be a Makeup Educator, not necessarily a 'Makeup Artist' as my passion is educational activity makeup- helping the everyday person larn how to use makeup to enhance their own unique dazzler," she added.

While her passion for the beauty manufacture remains strong, Stell has had reoccurring drama with some of the industry's biggest names–which she addresses in her YouTube video.

Below is a timeline of all the dramatic moments Stell has had over her 11-year career:

August 27, 2018

Over the class of her career, Stell has largely flown under the radar–until this video came out. In it, she claims her products haven't been featured by influencers for financial reasons.

"Our name hasn't been talked about a lot and the reason why has been that we oasis't been supported by influencers considering nosotros haven't paid the massive amounts of money [they ask for,]" Stell said at the time. "We don't have $lx,000 to pay someone to do 1 video, and that'due south the rates we've been given."

The video sparked online sleuths to investigate who was charging such loftier prices. Influencer James Charles appeared in a video with Tati Westbrook shortly after Stell's video went live and said he had been deluged with negative comments.

"[The video] really created quite the ruckus," Charles said. "I have never had so many hate comments on videos about product placement earlier."

Stell's video arguably could've been the starting indicate for further drama betwixt her and the then 19-year-old.

September 2018

Post-obit her Baronial "My Truth" video, Stell tweeted she was working with Netflix on a documentary of the beauty industry. Charles responded in a very public rant saying Stell "knows nix well-nigh the industry."

"This woman knows nothing about the industry other than blaming her bad business decisions and personal bug on influencers," Charles tweeted in September. "Netflix, this is cool and I'd love to get in a room together to you the non-bias outline I've already fabricated on this subject that documents all sides."

Stell tried to diffuse the situation, merely it is clear she and Charles are like oil and water.

June 7, 2019

In the first phase of the Jaclyn Cosmetics "hairy" lipsticks scandal, Stell inserted herself into the give-and-take–debunking Hill'southward claim the "beads" customers found in their products were ingredients that hadn't been properly processed.

"If there are shards of anything sharp in a cream product, that is non ingredients melting and solidifying–this is massive product issues where sterile environments have not been kept," Stell tweeted. "If there are fingerprints on the sides of components, the product did not article of clothing gloves."

Makeup Geek has e'er been committed to quality. Here's my response to the quality concerns raised by @temptalia on June 9, 2019. I repent for having to address this, still Makeup Geek's product prophylactic and quality has been in question since the timely posting of the article pic.twitter.com/8FI9ywDmZU
— Mᴀʀʟᴇɴᴀ Sᴛᴇʟʟ (@MarlenaStell) June 12, 2019

June 12, 2019

Subsequently providing her opinion on the problems with Jaclyn Cosmetics, the head of a long-running beauty reviews and dupes site Temptalia saisd she also had concerns most Makeup Geek'due south products.

Releasing a full argument, Stell apologized "for having to address this, however, Makeup Geek's product safe and quality has been in question since the timely posting of the [@temptalia'south] article."